An RFQ arrives by email. Ten items, an attachment and a request: “Please send your best price.”

Your sales team searches the catalogue, checks specifications, confirms prices and prepares the quote. Before they finish, more enquiries arrive.

In our discussions with industrial businesses, we’ve heard the same concern: quotation work takes up much of the day, leaving little time for follow-ups and new sales.

Why quotations pile up

For a business receiving 100 RFQs a day, here’s how the workload adds up at an average of 30 minutes per quote:

Why quotations pile up
CalculationResult
100 quotes × 30 minutes50 hours of work daily
One salesperson spending 6 hours on quotes12 quotes daily
Four salespeople preparing quotes48 quotes daily
Enquiries left pending52 every day
Pending enquiries after five working days260

Handling all 100 enquiries would take around nine people, each spending six hours a day preparing quotations.

And while the team works through the queue, customers are waiting.

Pending enquiry sheets beside a clock, catalogue and a quote being prepared.

How STIMA helps

STIMA brings the quotation process into one connected workflow:

  • Reads the enquiry and identifies items and quantities.
  • Finds matching products in your catalogue, using AI where needed.
  • Applies your prices, customer terms and approval rules.
  • Prepares and sends quotes that meet your checks.
  • Sends unclear requests and approval cases to your team.

Routine enquiries move automatically. Your team steps in where a decision is needed.

What a 90% automation rate would mean

If 90 of those 100 daily enquiries qualify for automatic processing:

What a 90% automation rate would mean
Daily workloadManual processWith automation
Enquiries received100100
Quotes needing manual work10010
Staff time at 30 minutes per quote50 hours5 hours
Time available for other work—45 hours freed

The actual saving depends on how many enquiries can be automated and how long exceptions take to resolve.

More time for customers

A salesperson helps a customer choose an industrial part while prepared quotes sit nearby.

Your salespeople can spend those hours following up on quotes, helping customers choose products and bringing in new business.

That’s the purpose of STIMA: keep quotations moving, reduce the backlog and give your team more time to sell.